Saturday, June 02, 2012
Is your trademark "fanciful"?
Friday, June 01, 2012
Featured in another e-newsletter
http://rofami.com/mainnewslettertopicdidyouknow.htm
"Valuable Trademark Tips from an Experienced Attorney"
Thank you, Frank, for allowing me to share my expertise in this area.
Thursday, May 31, 2012
Should you use a sweepstakes or other promotion to increase sales?
Tuesday, May 31, 2011
It's a Crazy Intellectual Property World
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Thursday, May 26, 2011
I hope you will be able to come out to see me speak!
I hope you will be able to come out to see me speak! |
Please come. RSVP by clicking this link: |
Hangover II/Tattoo
I am sure many of you heard of the conflict between the producers and creators of "The Hangover Part II" and the tattoo artist that designed Mike Tyson's infamous facial tattoo. The artist has sued the producers and creators for copyright infringement. The first question is if a tattoo deserves a copyright. This will probably come down to the medium upon which the design is fixed. I am sure no injunction will be given, though, and we can all go to the movies this weekend. http://bit.ly/lQd9RW |
Have you noticed the proliferation of sweepstakes and contests? I picked up a Nesquick bottle with a sweepstakes. I received an e-mail from the New York Islanders about a sweepstakes. What other companies are holding sweepstakes? |
Labels: copyright infringement, copyright law, sweepstakes
Tuesday, February 22, 2011
Continuing to visit and update
I truly am excited about small business continuing to develop and innovate.
The development means that there are more ideas coming to fruition and that means more trademarks and copyrights to protect. It also means more advertising to be vetted. It is important to not forget these components to any business, especially in one where intellectual property and advertising is the business.
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I am reminded that***
What I like here is the idea that more words in a trademark means that two marks that could be similar really are different: the target markets are different, the goods (while in the same industry) are different, and the marks themselves are different enough so that both can exist.
Labels: copyright law, toy fair, trademark infringement, trademark law
Friday, February 11, 2011
Traveleing and visiting
At Kravitz & Verna LLC, we do emphasize the need for companies to comply with federal regulations from different agencies in advertising. As our world grows more complex, so do regulations and so do the needs of companies to comply with advertising regulations. (As an aside, did you know California now has its own anti-spam statute, apart from the federal CANSPAM statute?)
It was with pleasure, then, that Robin and I visited the offices of CMPLY, whose website is cmp.ly, which is a start-up out of New York, helping companies follow federal compliance regulations and trying to make it easy. While no solution is black-and-white and every advertising situation has its own shades of grey, the conversations we had about advertising regulations schemes in today's world, full of social media and microsites were most enlightening and fulfilling.
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That said, I am looking forward to going to Toy Fair this year. It starts next week. I will be going there, and I hope to see anyone on this list in the toy industry at the convention. Let me know where you will be if you will be there. Just send me e-mail at averna@kravitzverna.com.
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Here is an interesting story about the federal government asking for the power to veto domain names. What troubles me here is the clash of "Security" versus the freedom of speech. This is a story to keep an eye on - especially if the federal government wishes to block any particular domain names.
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We should not be surprised, but Zynga, makes of the Farmville and Cityville games on Facebook, are enforcing trademark rights against anyone who uses "ville" in a similar use. We need to keep an eye out to see if Zynga is going to expand this use.
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I like meeting with someone at the very beginning of a project. This means I can lay out all the intellectual property issues at the beginning. What copyright issues are there? What trademark issues are there? I like developing the intellectual property plan at the beginning to reduce risk as much as possible.
Labels: cmp.ly, cmply, toy fair, toy fair 2011, trademark enforcement, trademark infringement, trademark law



