Friday, February 11, 2011

Traveleing and visiting

It is always a pleasure to visit new companies and see what new innovations are being made.

At Kravitz & Verna LLC, we do emphasize the need for companies to comply with federal regulations from different agencies in advertising. As our world grows more complex, so do regulations and so do the needs of companies to comply with advertising regulations. (As an aside, did you know California now has its own anti-spam statute, apart from the federal CANSPAM statute?)

It was with pleasure, then, that Robin and I visited the offices of CMPLY, whose website is, which is a start-up out of New York, helping companies follow federal compliance regulations and trying to make it easy. While no solution is black-and-white and every advertising situation has its own shades of grey, the conversations we had about advertising regulations schemes in today's world, full of social media and microsites were most enlightening and fulfilling.


That said, I am looking forward to going to Toy Fair this year. It starts next week. I will be going there, and I hope to see anyone on this list in the toy industry at the convention. Let me know where you will be if you will be there. Just send me e-mail at


Here is an interesting story about the federal government asking for the power to veto domain names. What troubles me here is the clash of "Security" versus the freedom of speech. This is a story to keep an eye on - especially if the federal government wishes to block any particular domain names.


We should not be surprised, but Zynga, makes of the Farmville and Cityville games on Facebook, are enforcing trademark rights against anyone who uses "ville" in a similar use. We need to keep an eye out to see if Zynga is going to expand this use.


I like meeting with someone at the very beginning of a project. This means I can lay out all the intellectual property issues at the beginning. What copyright issues are there? What trademark issues are there? I like developing the intellectual property plan at the beginning to reduce risk as much as possible.

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